QR code guides

Straight answers to the questions people actually ask before printing something they cannot take back.

Do QR codes expire?

The short answer: static codes never expire, dynamic ones depend on the service behind them. The longer answer matters if you are about to print a thousand of something.

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What QR codes are, how they work, and what to know before you print.

Basics5 min

Do QR codes expire?

The short answer: static codes never expire, dynamic ones depend on the service behind them. The longer answer matters if you are about to print a thousand of something.

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Basics6 min

Static vs dynamic QR codes: which one do you need?

One is permanent and untrackable. The other is editable and depends on a service. Most guides sell you the second; here is when the first is genuinely better.

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Practical guides

Sizing, print settings and choosing a generator — the details that decide whether a code scans.

Guides5 min

What size should a QR code be?

Most unscannable codes are not badly generated — they are badly printed. One ratio covers almost every case.

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Guides5 min

What to look for in a free QR code generator

Every generator is free until the moment you need the file. Here is what to check before you commit a design to print.

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By industry

How restaurants, shops and other businesses actually use QR codes day to day.

Industries6 min

QR code menus: what works and what annoys people

QR menus went from novelty to nuisance in about two years. The ones that still work share a few specific properties.

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Industries6 min

QR codes in retail: shelf edges, windows and packaging

The best-performing retail QR placement is the one that works when the shop is closed.

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